This Article is More Than an Infographic
By Julianne Park
Big bolded words. Vivid colors. Catchy phrases. What better than a simple yet eye-catching infographic to hook the reader, or social media user, to the idea you are trying to convey?
Recently, infographics have grown drastically to become one of the most widespread and popular tools on the internet, especially on social media. Visually appealing posts, often accompanied by data or striking statements, are a medium of storytelling that help users reach their target audience faster. Around 56% of queried businesses said to have used infographics and found them effective (Conner, 2017). Marketing strategies have increasingly employed infographics because of the human brain’s ability to absorb more information through visuals.
So, where does the climate move...