Eyob Sisay – Ecosystemic Magazine

Image courtesy of Martin SpiskeBy Eyob SisayClimate change is a global challenge that can only be addressed through a united effort between individuals and corporations. While governments and international agreements aid in the effort, individuals and corporations have a unique opportunity to contribute to positive climate action. By adopting sustainable practices, both individuals and corporations can become engines for change and pave the way for a brighter, greener future. Global society is composed of billions of individuals, each of them having the power to alter small aspects of their daily lifestyle in order to live a more sustainable, environmentally conscious life. One way that an individual can contribute to positive climate action is simply by staying informed on current clim...

By Eyob Sisay As the field of influencer marketing quickly becomes one of the hottest industries in the world, how will social media creators hold up against the demands of their eco-conscious fans? In 2022, 58% of the world was active daily on social media (Mohshin 2022). For brands, social media is prime marketing real-estate. As a result, companies are more than willing to shell out billions of dollars to hire social media creators with significant platforms to promote their products;. According to Osborne (2019), 49% of social media users depend on content creators’ product recommendations, thus validating the “influencer” status of some social media creators. Therefore, there exists a symbiotic relationship between social media creators and brands. In many cases, the Earth doesn...